Becoming a top-notch commercial bank has always been a solid aspiration at the heart of Agricultural Bank of China (ABC). In order to achieve this goal, ABC’s strategy is to facilitate agricultural development, tap into urban and rural synergies, integrate into the international community and provide comprehensive and diversified service.
Based on its traditional and unique competitive edge in serving rural areas, ABC takes a “two-pronged approach” with equal emphasis placed upon both urban and rural areas. This “two-pronged approach” fits in well with ABC’s clientele and channel structure, and is completely aligned to the future trend of integrated urban-rural economic and social development in China. This strategic move is helping ABC ride the tide of the strong development momentum in China. At the same time, in accordance with China’s further openness to the outside world, ABC continues to engage in the overseas markets, following its own clients and reinforcing its global service capability. It also strives to provide a package of comprehensive and diversified financial services to foster growth.