The EMBER Model

To make your organization curious, cool and crazy, employ the EMBER model.  As you weigh a course of action or decision, ask yourself:

  • (E) Does it make us extraordinary?
  • (M) Does it matter to customers?
  • (B) Does it breaks new ground?
  • (E) Does it encourage evolvement?
  • (R) Is it real?

If the answer is a firm “yes” to each of these questions, then your decision could ignite your business like oxygen to an ember in the fire.

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About Andre

Experience Business Developer & Alliance Partner Manager with Strong Technical Background Dealing with Complex Solutions
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