To make your organization curious, cool and crazy, employ the EMBER model. As you weigh a course of action or decision, ask yourself:
- (E) Does it make us extraordinary?
- (M) Does it matter to customers?
- (B) Does it breaks new ground?
- (E) Does it encourage evolvement?
- (R) Is it real?
If the answer is a firm “yes” to each of these questions, then your decision could ignite your business like oxygen to an ember in the fire.