With 18,000 km of Mainland coastline, 14,000 km of island coastlines, 6,500 islands and 24,800 lakes, China has huge potential to develop a “water market” including a yatchting market. Guangdong is one of the best places for this regard. Using the experience of Western countries, analysts theorize that a yachting market starts to develop when the per capita GDP of an area reaches US$3,000 and starts growing rapidly with a per capita GDP of US$5,000 to US$6,000. As one of the frontiers of China’s reform and opening-up, the Pearl River Delta saw its per capita exceed US$10,000 in 2008.
Over the next 10 years, the number of yachts in China will grow by 100,000 and the market will be worth between 50 billion and 100 billion yuan.