Find Value in Tweets

  1. Learn about the competitive landscape – Tweets about product that include the names of rival brands can reveal a lot about market positioning.
  2. Look for unexpected themes – Persistent words point to persistent ideas.
  3. Dip deeper into the stream – While stream graphs give an overall impression of what people are tweeting about, it’s important to know what other words are being used in relation to those in the stream.
  4. Look for uer experience – Product testing and reviews can’t replace user reactions.
  5. Learn why negative words are coming up – Find negative words is a good way to locate consumers’ pain points.
  6. Learn about conversation dominators – Words that suddenly dominate the tween stream mean something has happened that’s worth learning about.

About Andre

Experience Business Developer & Alliance Partner Manager with Strong Technical Background Dealing with Complex Solutions
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