Execution is a disciplined process or logical set of connected activities that enables an organization to make its strategy work. Without a careful, planned approach to execution, strategic goals cannot be attained. Execution can itself be a source of competitive advantage. If there’s a series of internally consistent, integrated activities, imitation is extremely difficult if not impossible.
The following are 8 areas of challenge to strategy execution. They are also areas of opportunity: handling them well guarantees executional success.
- Developing a model to guide execution decisions or actions
- Understanding how the creation of strategy affects the execution of strategy
- Managing change effectively – including culture change
- Understanding power or influence and using it for executional success
- Developing organizational structures that foster information sharing, coordination and clear accountability
- Developing effective controls and feedback mechanisms
- Knowing how to create an execution-supportive culture
- Exercising execution-biased leadership
Power is vital to execution. Attempts to execute strategy that violate the power structure of an organization always face difficulties and are often doomed to failure. Power is simply the opposite of dependency.