Any plan for a business has to answer three quiestions: “What’s the nature of the game? Where’s it going? How do you make money in it?
Organizational processes are flawed. People don’t fully understand the game they’re playing because they don’t look at it hard enough. Specifically, they don’t analyze and link the 3 fundamental components that determine a business’s success or failure: the environment it operates in, the financial targets it needs to meet and the internal activities and capabilities it depends on to meet those targets.