Key take aways:
- According to Gartner, by 2013, smartphones will overtake the PC as the main access route to the internet. To correspond with this, the look of websites will also change, because the pages will have to be tailored more to fit the needs of smaller, mobile screens. Gartner predicts that those that do not follow this trend will be a competitive disadvantage.
- Internet users no longer want to just consume, they want to play an active role.
- Banks have to approach the customer, not the other way around
- Social Media for banking is about listening