Read – Harvard Business School Publishing, Balance Scorecard Report “Using Customer Profitability Analytics to Execute a Client-Centric Strategy”

The vast majority of businesses aren’t getting the most out of their customer relationship management (CRM) programs.  The key to CRM success lies in an organization’s ability to calculate, analyze, and effectively utilize profitability information for each individual client.  Businesses can thus create a new customer-centric strategy that will directly improve the bottom line, using the Balance Scorecard to help measure and communicate those goals to the rest of the organization.

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About Andre

Experience Business Developer & Alliance Partner Manager with Strong Technical Background Dealing with Complex Solutions
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